Sim Surge Privacy Policy
Last updated: 27/11/25
Sim Surge is committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make an enquiry, purchase a simulator, book an event, or interact with us in any way.
By using this website or providing your information, you agree to the terms outlined in this Privacy Policy.
1. Who We Are
Sim Surge
Email: info@simsurge.net
Website: www.simsurge.co.uk
We operate in the UK and comply with the UK GDPR and the Data Protection Act 2018.
2. Information We Collect
We may collect the following types of personal information:
Information you provide directly:
Name
Email address
Phone number
Address (for delivery, billing, or event bookings)
Payment details (processed securely through third-party providers)
Business information (for corporate hire)
Any information you submit via forms, enquiries, or emails
Information collected automatically:
IP address
Device type
Browser type
Website usage data
Cookies and analytics data
(Google Analytics or similar tools)
Information collected during transactions:
Purchase history
Order details
Delivery notes
Support or warranty requests
3. How We Use Your Information
We use your information to:
Provide our services:
Process orders and payment
Deliver and install simulators
Arrange event hire
Provide customer support and warranty services
Book Surge Academy coaching sessions
Respond to enquiries
Improve our business:
Website performance
Customer experience
Product development
Marketing effectiveness
Communicate with you:
Order updates
Support responses
Booking confirmations
Important service notices
Marketing emails (only if you opt-in)
4. Legal Basis for Processing
We process your information under the following lawful bases:
Contract – to provide products and services you request
Consent – for marketing communications
Legitimate interests – to improve our website, security, and customer experience
Legal obligation – for tax, accounting, and warranty records
5. Sharing Your Information
We do not sell your data to third parties.
We may share information only with:
Payment processors (e.g., Stripe, PayPal)
Delivery and logistics partners
IT and website hosting providers
Accounting or legal professionals
Manufacturers or suppliers (for warranty or support cases)
These partners are required to keep your information confidential and secure.
6. Data Storage & Security
We take appropriate technical and organisational measures to protect your data, including:
Secure servers
Encrypted payment processing
Access controls
Regular system monitoring
We retain your information only for as long as necessary for:
Legal requirements
Warranty coverage
Accounting purposes
Active customer services
7. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate information
Request deletion of your data
Restrict or object to processing
Withdraw consent (for marketing)
Request a copy of your information (data portability)
To exercise any of these rights, email info@simsurge.net.
8. Cookies
Our website uses cookies to:
Improve site performance
Analyse website usage
Personalise content
Enable essential website features
You can control cookie preferences through your browser settings.
(A separate cookie policy can be provided if needed.)
9. Marketing Communications
We will only send marketing emails if you explicitly opt in.
You can unsubscribe at any time using the link in our emails or by contacting us directly.
10. Links to Other Websites
Our website may contain links to third-party websites.
We are not responsible for their privacy practices or content.
11. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with a new “Last updated” date.
12. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Email: info@simsurge.net
Website: www.simsurge.co.uk